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    « All the Basic Things You Need to Know About Business Blogging

    Business Buzzwords to Edit Out of Your Communications »

    Can Corporate Blogs be Authentic Blogs?
    written by tessa and filed under General and Management Communication and Public Relations and Websites and Writing and Blogs | 1:41 am | 8/11/2005

    Steven Streight, aka Vaspers the Grate, writes on corporate blog problems, declaring that “business leaders and CEOs are not prepared to remove the masks, tear down the walls, and get real. They aren’t willing to be transparently candid, vulnerable to flaming, complaining, and radical questioning, or to be genuinely concerned about customer service and loyalty cultivation.”

    Streight’s definition of an authentic blog adheres to what he calls the 9 core values of blogging, namely:

    1. Authenticity: You’re real, honest, and sincere.
    2. Passion: Your genuine enthusiasm inspires others.
    3. Transparency: You’re not hiding anything, due to being secretly criminal or unethical.
    4. Credibility: You document claims with facts from reputable sources.
    5. Individualism: You aren’t suppressing your personal opinions to fit in with some group.
    6. Creativity: You’re always seeking ways to improve, to more effectively communicate ideas, and to delight readers with new twists.
    7. Originality: You don’t just quote or link to others, but express your own ideas and research.
    8. Relevance: You care about how your information or self-expression can benefit others.
    9. Integrity: You refuse to deceive, manipulate, exaggerate, exploit, or harm others.

    He believes that only “a massive revolution in corporate culture” would make corporations ready to make such kind of two-way conversations with the public, and he doesn’t believe this could happen overnight, or ever.

    Streight argues that intranet blogging used for internal communications and project collaborations is a more appropriate first step for most corporations as it does not require any shift in philosophy or standards. He’s hoping that “once they see how blogs work in the safety of a behind the firewall scenario, they will then have more insight and confidence to launch public and employee blogs.” So, for now, he is volunteering to devote his existing blog — or a new blog — to helping corporations get into intranet blogging.

    While I agree that intranet blogging could, indeed, be very useful for corporations, I do not see how this could not happen concurrently with corporate blogging. Perhaps not very many corporate blogs adhere to Streight’s core values of blogging but let this be a challenge to the corporate world and the bloggers within.







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    « All the Basic Things You Need to Know About Business Blogging

    Business Buzzwords to Edit Out of Your Communications »


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