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    « Business Communications: Training Junior PR Staffers To Handle Sophisticated Media Relations

    Business Communication: Tips on Web Writing »

    Business Communication: Story Ideas for Corporate Publications
    written by tessa and filed under General and Internal Communication and Writing and Publications | 12:00 am | 11/3/2005

    The latest issue of Ragan’s Grapevine carries an article giving five story ideas that can be used by any editor in any organization.

    1. Following the money trail

    Employees want to know how the company is performing, how it makes money, where the money is from and how it is spent. The goal is to simplify complicated finances for employees.

    A good way to do this is through pie charts with easy to understand numbers. It would also be helpful to tell the story through the experience of an individual, e.g., how a person’s action can affect the company’s financials.

    2. “Magic numbers”

    t would be very beneficial to the company if you could identify the most important figures that need to be tracked to understand how the company is performing (e.g., net income), then explain simply and clearly to employees what these figures are and how they impact everyone’s financial future.

    It would be even more beneficial if employees could be urged to join in brainstorming on how to improve these figures, pulling them into action. Perhaps a status report could be featured in every issue, tracking these all-important numbers and keeping everyone involved.

    3. Employee debate

    Find a controversial company topic on which employees have widely varying opinions and find an employee to speak out for each side. This will highlight diversity and openness.

    4. Print support for the Corporate Intranet

    Write about any changes in the corporate intranet, explaining the new structure and navigation. One such story featured a screen shot of the home page with a magnifying glass on the site menu, then listed “all the cool stuff you can get to from the site menu.”

    A printed story on the intranet is very useful because it can be clipped, put up on employees’ cubicles and referred back to when necessary.

    5. Employee profile

    Feature a profile on project managers, their challenges, accomplishments and lessons learned. It salutes the hard-working managers and highlights what needs to be emulated by others in their own projects.

    These five story ideas could, indeed, be made to suit practically any organization.





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    « Business Communications: Training Junior PR Staffers To Handle Sophisticated Media Relations

    Business Communication: Tips on Web Writing »


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